Want to start or keep blogging for your small business but don’t have much time? In this post, I’ll share some tips to help you succeed at blogging for your small business when you’re time poor.
There’s a lot of business advice out there on the internet. But much of it, while well meant, is just not made for those people running businesses part-time.
And as someone who runs a business part-time and knows others who do, I know it can be done well. Yet there are way too many people who go around telling people that the only way to succeed in business is to work ridiculously long hours. And that’s just not true.
So, this post is primarily for those of you who, like me, are running your businesses on limited time. That could be because you’re a parent or carer balancing caring responsibilities, a disabled person balancing extra work you have to do to manage your disability or health, or anyone who is running a business in limited time around other things. That said, you can still benefit from these shortcuts if you’re a business owner with more time.
I’ve tried to keep these tips practical and mostly things you can do yourself without hiring outside help. I’m specifically aiming these tips at small business owners, though they may be useful to other people. And I’ve assumed you’ve evaluated whether blogging is the right marketing strategy for you and decided it is or are trialling it because it may be.
So let’s get into the tips.
3 tips for blogging for your small business when you’re time-poor
1. Come up with content ideas ahead of time
Ideas require a level of creativity. And creativity won’t always turn up just because you want it to.
In fact, when you’re sitting down to write a blog post, particularly if you know you haven’t got much time, you’re unlikely to be in the right mindset to have creative ideas.
So, keeping a list of ideas so you’ve got options to choose from when you sit down to write is a good idea because it means you can get on with writing.
I recommend having separate planning time to your writing time. This way, you can let your ideas sit in the back of your mind and develop while you do other things.
And I also recommend writing down ideas when you have them. Once you start blogging strategically, you get a feel for blog ideas. So, then you may find you start just having ideas and parts of ideas while you’re doing other things. For example, I’m fairly sure I had this idea while I was lying on my bed putting eye drops in.
I always try to write down ideas I have, even if they’re not great. Because sometimes a couple of ideas that seem like they’re not great can merge together to make a great idea.
2. Plan every blog post with a purpose
What I mean by this is make sure you have a strategic reason for every blog post.
The reason could be that it will:
- Help you achieve a marketing goal
- Answer a question potential or existing customers may have
- Move people closer to working with you.
The point is if the blog post idea won’t help you in a strategic way, either in one of the areas listed above or with something else, then it’s probably not the right blog idea.
For example, a strategic blog post idea for a website developer is a blog post about different ways you can work with a website developer when you’re on a budget. This gives budget-conscious people who are considering working with a website developer ideas about different levels of support they could get from a website developer or available payment plan options. So, this idea has a purpose because it is answering a customer question and moving people closer to working with the website developer if budget is a concern.
I know you’re time-poor but a bit of research or some training about how to create a blog content strategy may be helpful. Or you could also get professional help just with your blog content strategy and do the rest yourself. I offer blog content strategy on its own as a service and many other blog copywriters and marketing businesses do too.
Blog content strategy is so important because when you’re putting some of your precious time into creating blog posts, you want to make sure they are set up to give you as many results as possible.
3. Repurpose your blog content
Blogging well takes time. So, another way to get the most out of blogging when you’re time-poor is to let blog creation take the time it needs, but then use your blogs as the basis for other marketing content.
A great way to repurpose blogs is for your social media content. You can pull out key points from the blog post and make them social media posts. These can be to encourage people to go read the full blog post or they could be stand-alone pieces of content. It’s also useful to reshare social media content about old blog posts months or years after they’ve been published. This means creating social media posts will take less time because you’ve got your blog to pull the content from.
You may be concerned that people will get bored, but not all your audience will see all your content. Just because someone follows you on social media doesn’t mean they’ll see all your content. And just because someone reads a blog post of yours, doesn’t mean they’re following you on social media.
Also, repetition is useful for learning. Because the more often we revisit a concept, the more likely we are to remember it. So, you’re actually helping to educate your audience by repeating content.
Conclusion: blogging for your small business when you’re time-poor
There are many ways to blog effectively in limited time.
- Have ideas prepared ahead of time so you’re not having to force creative thinking in a hurry
- Plan your blogs strategically to get the best value out of them
- Repurpose content so you can use blog creation time to also create content for other platforms like social media.
However, these are just some starting points for getting the most out of blogging for your small business when you’re time poor. Hopefully, as you continue to blog, you’ll figure out your own shortcuts.
I’ve specifically kept most of the above post to things you can do yourself. But you may get to a certain stage of business where you need to not be doing all the things in order to grow. If you don’t like writing blogs, are not good at writing blogs or just feel too close to your own business to blog well, hiring a blog copywriter could be a good option.
But seriously, if you’re at a stage where you want to blog yourself, it’s totally doable with limited time. And hopefully, the above tips will help you manage that.
Have you got any tips for blogging when you’re time-poor? Let me know in the comments or on Instagram.