Getting Started With Accessible Marketing: The Course That Takes The Overwhelm Out of Small Business Marketing Accessibility

You probably know that you should be making your marketing accessible. After all, it’s the right thing to do to include disabled people.

And you’ve probably heard that it can make you more money. Research by Purple about the spending power of disabled people in the UK, found that 73% of disabled consumers experienced accessibility barriers on more than a quarter of websites they visited. And this is significant because the research also found that 1 in 5 potential customers in the UK are disabled customers. And that businesses are losing 2 billion pounds per month by ignoring the access needs of disabled customers.

So, a lack of accessibility can really be losing you money.

But, there’s so much to do as a small business owner, accessibility can get pushed to the bottom of the list.

Maybe it’s been at the back of your mind, but it just feels like such an uncomfortable subject. And it’s so overwhelming as well.

Lots of the information out there is complicated and often just about coding for websites. Which is not super relevant if you’re using a platform like WordPress. Or if most of the content you produce is on other platforms such as email or social media.

But accessibility doesn’t have to be overwhelming and complicated

What if you could:

  • Have clear guidance about how to improve your accessibility that’s designed specifically for small businesses
  • Actually get started and make practical progress with accessibility in around a couple of hours per month
  • Create marketing content that’s genuinely accessible and disability inclusive but that also still looks and sounds great
  • Get answers to some of the disability related questions that have been floating around in your head but that feel too awkward or basic to ask
  • Have more disabled people in your community
  • Get more sales from disabled people.

The good news is, my Getting Started With Accessible Marketing course can help with all of the above and so much more.

A mostly dark purpley grey cartoon of a tall man holding a sign that says: "Not all disabilities are visible".

Introducing Getting Started With Accessible Marketing

Getting Started With Accessible Marketing is designed to help time poor small business owners get started with taking practical steps to improve the accessibility and disability inclusion of your marketing in a way that works for you.

For a lot of small business owners, the challenge can be picking where to start and actually getting started. So, Getting Started With Accessible Marketing is designed to remove the overwhelm and guide you through getting started with 3 core areas of making written content accessible.

Why written content? It’s one of the main types of content people use and can be made accessible to a wide range of disabled people. Plus, it enables me to lean in to my expertise as a copywriter because I want you to create marketing that’s both accessible and is good marketing. So, while this course won’t teach you marketing, it will teach you how to do accessibility in a way that won’t conflict with effective marketing strategy.

While it’s designed for all sorts of small business owners, this course is particularly useful if you’re a copywriter, marketer or course creator.

A dark purpley grey cartoon of a man using a guide cane in his right hand. He is wearing a hat and glasses.

What’s included in Getting Started With Accessible Marketing

I want to give you the flexibility to learn in a way that works for you, so in this course you’ll get:

  • 3 modules broken down in to 4 lessons each
  • All lessons available in text, video and audio form
  • PowerPoints for each lesson
  • All the text based lessons available to download in a single document as well as individually
  • And a checklist and other resources for each module to help you implement what you’re learning in to your every day content creation processes.

All lessons are delivered in plain English with any accessibility or marketing terms explained.

Plus, you’ll get support to get your accessibility questions answered. No question is too basic, I want to remove the uncomfortableness and awkwardness that can come with talking about disability.

 

Want to find out more or book your space? Drop me an email at:

rebecca@connectwithyourcrowd.co.uk

A side profile of a silhouette of a disabled copywriter in her wheelchair at a desk with a computer.

A closer look at the modules

This course includes 3 modules which are as follows:

Module 1: Image Descriptions

A whole module on writing great image descriptions. Partly because I love talking about image descriptions but mostly because there are quite a few misconceptions.

This module looks in detail at how to write great image descriptions. This includes looking at where they should go, tips on writing them, how to include SEO appropriately, how they should vary in a range of contexts, busting some myths and stepping through some examples.

This module does include some sample images but they’re talked through in enough detail that you can do the module without looking at them. This is perfect for if you’re visually impaired yourself, you prefer to learn by listening to the audio and or you like doing other activities like cooking or exercising while you learn.

 

Module 2: Accessible Written Content

This module walks you through a range of key changes that all work together to significantly improve the accessibility of written content particularly on your website, social media and in your email marketing. Many of these things are changes I recommend to people when I do accessibility audits.

The topics covered are: accessible design, making content easy to navigate and understand and using content and trigger warnings.

 

Module 3: Disability Inclusive Messaging

This module goes beyond accessibility to look at making your marketing inclusive and welcoming to disabled audiences and avoiding ableism (disability discrimination.)

I rarely see this topic covered outside of discussions of disability representation in the media. And yet, it has such a big impact on making disabled audiences feel included by your message.

The module covers being disability inclusive and avoiding ableism in messaging that’s directly about disability and in messaging that’s not directly discussing disability. It also covers communicating about accessibility.

 

Want to find out more or book your space? Drop me an email at:

rebecca@connectwithyourcrowd.co.uk

A dark purpley grey cartoon of a copywriter wearing glasses. She's sitting at a desk with a computer.

Choose your level of support

I’ve created 3 tiers for the course that include the same course with varying levels of support. This way you can get the support you need and choose the tier that best suits your budget.

Tier 1

This tier includes:

  • Lifetime access to the course content
  • And the opportunity to come to a group Q and A call to get your questions answered.

These calls run periodically and will be with a group of other students doing the course. You’ll be invited to a call at some point within a year of you purchasing the course.

You’ll get at least a week’s notice of when the call will be. And there’ll be the opportunity to submit questions in advance plus a recording and a transcript. I’ll also have automatic captions on during the call. So, there are plenty of ways to access the call.

Plus, if you purchase the course between 18 November and 8 December 2021, you’ll get a bonus. You’ll get the opportunity to come to an additional Q and A call at some point within 2 years of 8 December 2021, though this may still be within the 1st year.

Tier 1 costs £150. You can pay upfront or choose the payment plan option of 3 monthly payments of £50.

 

Tier 2

This tier includes:

  • Lifetime access to the course content
  • The opportunity to ask questions about the course via email for 6 months
  • And a marketing accessibility review of 1000 words of written content and 3 images.

Plus, if you purchase the course between 18 November and 8 December 2021, you’ll get some bonuses:

  • An extra 3 months of email support to ask questions about the course, taking your email support up to 9 months
  • And an extra 1000 words of written content included in your marketing accessibility review, taking it up to a total of 2000 words of content and 3 images.

Tier 2 costs £450. You can pay up front or choose the payment plan option of 6 monthly payments of £75.

 

Tier 3

This tier includes:

  • Lifetime access to the course content
  • The opportunity to ask questions about the course for 1 year via email
  • And a marketing accessibility review of 3000 words of written content and 10 images.

Plus, if you purchase the course between 18 November and 8 December 2021, you’ll get some bonuses:

  • An extra 3 months of email support to ask questions about the course, taking your email support up to 15 months
  • And an extra 1000 words of written content included in your marketing accessibility review, taking it up to a total of 4000 words of written content and 10 images.

Tier 3 costs £750. You can choose to pay up front or there’s a payment plan option of paying 6 monthly instalments of £125.

 

To ask questions or book your space, email me at:

rebecca@connectwithyourcrowd.co.uk

 

About me

Headshot of copywriter Rebecca Thorne. She's wearing glasses and a hat. A garden is in the background.Hi I’m Rebecca Thorne

I started my business as a copywriter. But I realised through talking to other people in small business Facebook groups that people were interested in the accessibility and disability inclusion knowledge I had as a disabled person with experience of marketing to disabled audiences. So, I decided to make this course.

Now, I bring marketing and accessibility expertise to helping small businesses become more accessible and disability inclusive in a way that works for them.

 

Busting your accessibility misconceptions

There are so many misconceptions that can be a huge barrier to small businesses actually getting started with accessibility. So, let me take a moment to share some accessibility truths with you.

 

Accessibility doesn’t have to take tonnes of time all at once

Accessibility isn’t necessarily about overhauling your entire online presence all at once. In fact, it can be little changes over time.

I’ve designed this course in a way that means most people can work on it for around an hour or 2 every month and make changes slowly over time.

Because you don’t have to completely re-invent what you’re doing all at once. In fact, slow sustainable change over time will likely be more effective.

So, you just need to take 1 step to start with. The key is that when you’ve taken that step you keep taking another step and another step. And a great first step could be signing up to this course.

 

Accessibility doesn’t have to be complicated

I’ve broken down the process of becoming more accessible into easy to follow steps you can take one at a time. Plus, I’ve used clear language throughout and explained key accessibility and marketing terms you may not have heard of.

 

Accessible marketing can still be beautiful and effective

There’s a misconception that accessible marketing needs to be boring. For example, people think that making colours accessible means they can’t still look beautiful. But they totally can.

I’m a copywriter and marketer as well as a disabled accessibility educator, so I bring both sets of expertise to this course. This course doesn’t teach you how to market, but it does teach you how to do accessibility in a way that supports effective marketing.

Accessibility is not all about websites and doesn’t necessarily require coding

You may think that working on your accessibility means completely redoing your website.

But while websites are important, they’re not necessarily the best starting point for a small business, because a lot of your content will be in other places like email or social media. And often these can be more important and easier starting places. Plus, there are plenty of changes you can make to your website that don’t involve coding when you use a content management system like WordPress.

 

Accessibility can fit into your every day processes

Once you’ve learnt some key concepts about making content accessible, you’ll be able to fit it in to your every day marketing processes. Which is good because just like your marketing, accessibility is not a do once and forget about thing.

The checklists at the end of each module are perfect for a quick refresh as you’re making your content. And you can adapt them to fit in to your own system and process checklists.

 

Learning about accessibility doesn’t have to be awkward

Realising your marketing is inaccessible can feel awkward and embarrassing. After all, you may have never considered accessibility until coming across some content about it online or having a disabled audience member get in touch to tell you they’re struggling to access something.

The truth is, accessibility and disability inclusion aren’t widely taught.

Which is why I’ve created a safe space to learn. You can take this course if you have no disability or accessibility knowledge. And the support provided in all tiers of the course is designed to give you a safe space to ask questions.

But the truth is, you have to be brave and take the first steps to learning how to become more accessible. Because ignoring the problem won’t make it go away. In fact it’ll likely make it worse.

So, take the first step and drop me an email with any questions or to book your space on the course. Email me at:

rebecca@connectwithyourcrowd.co.uk

A drawing of a dark purpley grey keyboard on a white background.Frequently Asked Questions

How do I sign up for the course?

The first step of signing up is to email me to express interest in doing the course. Then, I’ll walk you through the sign up process.

You can email me at:

rebecca@connectwithyourcrowd.co.uk

 

What if I don’t have much time?

I totally get how busy being a small business owner can be, particularly when you’ve got lots of other stuff to balance in your life.

So, this course is designed to fit around limited time.

Many people will be able to get through this course in a couple of hours per month over a 6 to 12 month period.

That said, you do have to make a bit of time to participate in the course. So, accessibility needs to be something you’re willing to prioritise and set aside some time for.

This course is designed to be open for you to sign up to most of the time. There are some bonuses for if you join by 8 December 2021, but that does include an extra 3 months email support in tiers 2 and 3.

I can’t promise it’ll always be available and there is a limit to how many students I can have on the course at a time. That being said, if there isn’t a space available at a time you’d like to join I can put you on a waiting list for a time when there is one available.

Accessibility is one of those things that can sit on peoples’ to do lists indefinitely, so I’d encourage you to avoid letting that happen. That said, I would also encourage you to join the course at a time where you expect to have some time to engage with the content.

 

Is this course accessible?

I practise what I preach, so I’ve done a lot of things to ensure this course is accessible to as many people as possible.

  • All the lessons are available in video, audio and text form.
  • You have access to the PowerPoints that are used in all the videos.
  • All the text based lessons are downloadable in a single document.
  • The course is designed in a way that can be done in limited time with flexibility for life and health to happen. It will likely take most people 6 to 12 hours to work through the content and start making changes to their own marketing.
  • I use plain English as much as possible and explain marketing and accessibility terms where I use them.
  • All the images discussed are described in lots of detail, so you can learn what sort of details would be needed in a good image description and get all the necessary context without needing to actually see the images.
  • I’ve included trigger warnings where the course covers potentially sensitive subjects such as discrimination.
  • I’ve built my website with accessibility in mind such as using image descriptions, good contrast, a readable font, making it easy to navigate etc.

In tier 1, you have the option to submit questions in advance of the Zoom call. During the call I will use automatic captions and there will be a recording and transcript available after.

In tiers 2 and 3, I have given timeframes for the support that should have time for life and health stuff to happen. You can also submit questions as voice messages and can have audio sent back in response if that would be helpful.

If you’ve any accessibility questions or any other questions, email me at:

rebecca@connectwithyourcrowd.co.uk

 

Is spending money on an accessibility course worth it?

Accessibility does make sense from a business perspective. There are lots of disabled customers who may not be able to access your content currently who could potentially buy from you, so being inaccessible is very likely losing you money.

Plus, improving accessibility will generally improve the user experience of your content for everyone.

But like with all things, I can’t tell you accessibility will make you a certain amount of money because there are a lot of factors that go in to sales and marketing.

And honestly, to get the best results, being disability inclusive needs to be something you actually want to do.

 

What if I already know some stuff about accessibility?

That honestly depends on how much you know and what you’re looking to get from the course.

If you feel like you have a good knowledge of the fundamentals and are looking to learn more advanced topics, this course may not be right for you.

If you have some knowledge but are not sure if there’s stuff you’re missing, this course can help you fill in some gaps.

If you’re not sure whether if the course is right for you, email me and we can chat about your situation in more detail. I can also give you information about 1 to 1 support that’s more specific to your situation and potentially put you on a waiting list to be first to hear about more advance courses I’m developing in 2022 and beyond. You can email me at:

rebecca@connectwithyourcrowd.co.uk

 

Do you offer refunds?

No, I don’t offer refunds. I want you to commit to doing my course when you buy it.

If you’re concerned something may come up while you’re doing the course, I offer lifetime access to the content so you can always come back to it.

If you buy tier 1, you can submit questions in advance of your group call and will have the recording and transcript to come back to.

If you buy tier 2 or tier 3 I have intentionally made the timeframes for support generous so there’s time for life stuff to happen.

If you need additional support, email me to discuss further at:

rebecca@connectwithyourcrowd.co.uk

If you’re concerned about being able to access the course, I have specifically designed it with accessibility in mind. There is accessibility information on this page particularly in the accessibility question above and you are always welcome to email me any further questions about your specific requirements. Email me at:

rebecca@connectwithyourcrowd.co.uk

If you’re not sure if you’ll like my teaching style, I’d encourage you to check out some of my social media content and or my newsletter. There will also be a sample of the course available to newsletter subscribers. There’s a form to sign up for the news letter on most pages of my website including the home page.

If you’re not sure it’s a good time, the course is available to join most of the time. There are some bonuses for if you join by 8 December 2021, including an extra 3 months email support in tiers 2 and 3.

See the question above about having enough time for more information on deciding if it’s the right time.

 

How long will it take me to complete the course?

Honestly, that depends on you. That said, I have designed the course to be doable for most people with some time to make some basic changes to your marketing in around 6 to 12 hours. My thinking is that that’s an hour or 2 a month for 6 to 12 months.

 

What if I need help with accessibility related stuff that’s not covered in the course?

I offer 1 to 1 support with a wider range of accessibility. This includes looking at other areas of accessibility not covered in the course and helping you make more in-depth and personalised plans about implementing accessibility and disability inclusion in your small business. To find out more email me at:

rebecca@connectwithyourcrowd.co.uk

 

What if I have more questions?

I’m happy to answer any questions you may have. Email me at:

rebecca@connectwithyourcrowd.co.uk